Summary
Checklists are a powerful management tool for financial advisors for several reasons. They:
- Are great for tracking the deliverables that have been promised to clients and for knowing which tasks are outstanding and which are completed.
- Serve as a powerful resource for educating clients about the complexity of their financial situation.
- Are useful for ensuring that nothing is missing that could hurt a client or that the client should be taking advantage of.
- Can be used as a tool for educating prospective clients about their financial situation and why they may wish to consider leaving their current advisor.
- Scott and Ken explore how a wealth-management checklist can be used in all these ways. They explain how the right checklist showcases the financial advisor as a superior provider, not as someone who misses an important detail of financial planning.